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Links, photos and videos are often the most useful thing you can send. They’re also what spam filters watch most closely when they come from a number someone doesn’t know yet. Timing is what makes the difference.

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Dos and don’ts

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Wait for a reply first

A link or file from an unknown number looks like spam, both to the person and to their phone. Once they’ve replied, you’re a conversation, not a stranger, and sharing is natural. Until they reply to that number, Blujay won’t send a text that contains a link, and asks you to confirm before sending a photo, video or file.
  • ✅ “Want me to send over the details?” then, after they reply, “Here you go: [link]”
  • ❌ “Hi Sam, here’s our latest price list: [link]“
Tell them what they’re about to open and why it’s useful to them. A bare link is harder to trust.
  • ✅ “Here’s the quote we talked about, with the options side by side: [link]”
  • ❌ “[link]”
Use the full address of your own website. Link shorteners hide where a link goes, so people trust them less and spam filters flag them more often.

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Attach photos and videos

Send photos and videos as attachments, not as links to them. They show up right in the conversation, and the person doesn’t have to tap through to a website.
  • Web app: click + next to the message box, then Files.
  • iPhone app: tap + next to the message box, then Photos or Files.
You can attach up to 10 files to one message.

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What each type of message can carry

What you can send depends on whether the conversation is on iMessage or a text message. The message box shows which one it is before you send.
  • iMessage (blue bubbles): photos, videos, voice messages, contact cards, PDFs and other files. Up to 50 MB per file.
  • RCS (green bubbles): photos, videos, voice messages and contact cards. Up to 50 MB per file.
  • SMS (green bubbles): photos, videos and contact cards. Up to 5 MB in total per message.
For SMS contacts, keep videos short and photos to one or two per message so they stay under 5 MB. For everyone, shorter videos send faster and are more likely to get watched.

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Common messages

The file is too large. Trim or compress the video, or send a smaller file.
This contact gets text messages (SMS), which are limited to about 5 MB per message. Send fewer or smaller files, or split them across several messages.
The conversation is on SMS or RCS, which can’t carry this type of file. Send photos or videos instead, or share a link to the file once they’ve replied.

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Next

Keeping the conversation going

What to do once they reply.

Following up

How often to follow up, and when to stop.