Overview
The key to getting results with Blujay is making every message feel like it came from a real person, not a system. When texts feel natural and conversational, people respond. When they feel automated, people ignore them. These guidelines will help you write messages that drive engagement and protect your number’s reputation.Keep it short
People skim texts. Long, dense messages feel automated and are easy to ignore. Aim for under 80 characters when you can. Write the way you’d actually text someone from your personal phone.- ✅ “Hey Sarah, this is Jake. Quick question — are you still looking for a lot in Punta Gorda?”
- ❌ “Hello Sarah, I am reaching out to provide information regarding your inquiry about available land parcels in the Punta Gorda area. Here is everything you need to know…”
Sound like a human
Read your message out loud before sending. If it sounds like something a computer generated, rewrite it. Nobody responds to messages that feel templated.- ✅ “Hey, saw you checked out our listings. Any questions I can help with?”
- ❌ “This is an automated message. Please respond for more details.”
Start with easy questions
Your first message isn’t about closing a deal. It’s about starting a conversation. Ask something simple that takes two seconds to answer.- ✅ “Is this Sarah?”
- ✅ “How long have you been looking at land in Colorado?”
- ❌ “Our lots offer XYZ features, flexible financing, and here’s a full breakdown of pricing…”
Don’t front-load information
If you were texting a lead from your personal phone, you wouldn’t send a five-line essay. Break things up. Send one thought at a time and let the conversation develop naturally.- ✅ “Hey Sarah, quick question. Still interested in that half-acre lot?” (Wait for a response, then share details.)
- ❌ “Hey Sarah, I wanted to reach out because I noticed you were interested in our property. Here’s a full breakdown of how it works, pricing, and next steps…”
Match their energy
Pay attention to how your recipient communicates and mirror it. If they’re casual, be casual. If they’re more buttoned-up, adjust accordingly. Stay consistent with your tone throughout the conversation.- ✅ Casual brand → friendly, relaxed language
- ❌ Switching from casual to corporate mid-conversation
Don’t send links before they reply
Sending a link before someone has responded to you is one of the fastest ways to get flagged. Apple and carriers treat unsolicited links as a spam signal. Start a conversation first. Send links only after someone has engaged.- ✅ “Hey Sarah, are you still interested in that lot?”
- ❌ “Hey Sarah, check this out! https://example.com/listing”
Split long messages
People text in short bursts, not paragraphs. If you have a lot to say, break it into separate messages. It feels more natural and is easier to read.- ✅ Two short messages sent separately
- ❌ One long block of text crammed into a single message
Keep reminders conversational
If you’re sending appointment reminders or follow-ups, write them the way a person would, not the way a system notification would.- ✅ “Hey Sarah, still good for 3 PM tomorrow? Let me know if anything changed.”
- ❌ “Reminder: Your appointment is confirmed for 3:00 PM tomorrow. Reply to reschedule.”