Overview
Good follow-ups keep conversations alive. Bad follow-ups get your number blocked. The difference comes down to frequency, timing, and tone. These guidelines help you stay persistent without crossing the line.How often to follow up
- Maximum 2 follow-up messages per week to any single recipient
- If there’s no response after your follow-ups, reduce frequency or stop
- Pushing harder when someone isn’t responding only makes things worse
- Recipients reporting you as junk
- Apple blocking your number
- Lower delivery rates across all your messages
Know when to stop
If someone hasn’t responded after a few attempts, take the hint. Sending 10 messages over two days to someone who hasn’t replied is the fastest way to get flagged. Limit yourself to 2 additional messages after your initial outreach. If there’s still no response, move on and try again later with a fresh angle.Re-engagement messages
When you need to restart a stalled conversation, use simple, low-pressure messages that make it easy to respond:- “This is Sarah, right?”
- “Did you get the info I sent over?”
- “Still thinking it over or have you moved on?”