> ## Documentation Index
> Fetch the complete documentation index at: https://support.blujay.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Sending Links

> When and how to share links without getting flagged.

## Overview

Links are useful, but sending them at the wrong time is one of the easiest ways to hurt your deliverability. Carriers and Apple treat unsolicited links as a strong spam signal, and recipients do too. Follow these guidelines to share links safely.

## Don't send links before a reply

This is the most important rule. If someone hasn't responded to you yet, **do not send a link**. Messages with links sent before a recipient replies are significantly more likely to be flagged as spam.

Only share links after the recipient has responded and shown interest.

## How link previews work

Links behave differently depending on whether the recipient has replied:

* **Before a reply** — links appear as plain text (no preview embed) and carry higher spam risk
* **After a reply** — links display with a rich preview (title, image, description)
* Once the recipient replies, any previously sent links also become embedded retroactively

## Start the conversation first

Don't lead with a link. Open with a question or relevant message, wait for a response, then share the link when it's naturally part of the conversation.

* ✅ *"Hey, are you still looking at properties in Charlotte County?"*
  *(They reply yes.)*
  *"Here's the one I had in mind — \[link]"*

* ❌ *"Hey, check out this listing! \[link]"*

## Give links context

A link dropped into a conversation with no explanation feels like spam. Introduce it naturally so the recipient understands what they're clicking and why.

* ✅ *"I put together a quick walkthrough of the lot. Take a look when you get a chance — \[link]"*
* ❌ *"\[link]"*