> ## Documentation Index
> Fetch the complete documentation index at: https://support.blujay.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Effective Messaging

> Write messages that feel personal and get responses.

## Overview

The key to getting results with Blujay is making every message feel like it came from a real person, not a system. When texts feel natural and conversational, people respond. When they feel automated, people ignore them.

These guidelines will help you write messages that drive engagement and protect your number's reputation.

## Keep it short

People skim texts. Long, dense messages feel automated and are easy to ignore.

Aim for **under 80 characters** when you can. Write the way you'd actually text someone from your personal phone.

* ✅ *"Hey Sarah, this is Jake. Quick question — are you still looking for a lot in Punta Gorda?"*
* ❌ *"Hello Sarah, I am reaching out to provide information regarding your inquiry about available land parcels in the Punta Gorda area. Here is everything you need to know\..."*

## Sound like a human

Read your message out loud before sending. If it sounds like something a computer generated, rewrite it. Nobody responds to messages that feel templated.

* ✅ *"Hey, saw you checked out our listings. Any questions I can help with?"*
* ❌ *"This is an automated message. Please respond for more details."*

## Start with easy questions

Your first message isn't about closing a deal. It's about starting a conversation. Ask something simple that takes two seconds to answer.

* ✅ *"Is this Sarah?"*
* ✅ *"How long have you been looking at land in Colorado?"*
* ❌ *"Our lots offer XYZ features, flexible financing, and here's a full breakdown of pricing..."*

## Don't front-load information

If you were texting a lead from your personal phone, you wouldn't send a five-line essay. Break things up. Send one thought at a time and let the conversation develop naturally.

* ✅ *"Hey Sarah, quick question. Still interested in that half-acre lot?"*
  *(Wait for a response, then share details.)*
* ❌ *"Hey Sarah, I wanted to reach out because I noticed you were interested in our property. Here's a full breakdown of how it works, pricing, and next steps..."*

## Match their energy

Pay attention to how your recipient communicates and mirror it. If they're casual, be casual. If they're more buttoned-up, adjust accordingly. Stay consistent with your tone throughout the conversation.

* ✅ Casual brand → friendly, relaxed language
* ❌ Switching from casual to corporate mid-conversation

## Don't send links before they reply

Sending a link before someone has responded to you is one of the fastest ways to get flagged. Apple and carriers treat unsolicited links as a spam signal.

Start a conversation first. Send links only after someone has engaged.

* ✅ *"Hey Sarah, are you still interested in that lot?"*
* ❌ *"Hey Sarah, check this out! [https://example.com/listing](https://example.com/listing)"*

<Tip>
  For more on link handling, see [Sending Links](/best-practices/sending-links).
</Tip>

## Split long messages

People text in short bursts, not paragraphs. If you have a lot to say, break it into separate messages. It feels more natural and is easier to read.

* ✅ Two short messages sent separately
* ❌ One long block of text crammed into a single message

## Keep reminders conversational

If you're sending appointment reminders or follow-ups, write them the way a person would, not the way a system notification would.

* ✅ *"Hey Sarah, still good for 3 PM tomorrow? Let me know if anything changed."*
* ❌ *"Reminder: Your appointment is confirmed for 3:00 PM tomorrow. Reply to reschedule."*

## The bottom line

Text like a real person. Keep it short, keep it natural, and let conversations develop on their own. If you wouldn't send it from your personal phone, don't send it from Blujay.